How to create a buzz for a bold jerky brand
Client: Red Line Jerky / Country: Hungary
Service category: Brand image development
Jerky meat is an unknown product category for most Hungarians, so when creating the new Red Line Jerky brand we had to introduce a whole product category as well. Targeted to young, open-minded, cosmopolitan opinion-leaders Red Line Jerky told the story of the classic jerky meat, building on the Indian roots of the product. With bold brand identity and packaging design, a characteristic website, a lively social media presence and powerful point-of-sale materials we have helped Red Line Jerky to achieve quite a buzz.