How to build a cannabis brand
Client: Modern Leaf / Country: Canada
Service category: Brand image development
Before the liberalization of recreational cannabis use in Canada in July 2018 a lot of new companies sprung up to take advantage of a unique business opportunity. We have helped Modern Leaf develop a unique approach focusing on cannabis education and a personal sales model. As the lead agency for Modern Leaf we have been responsible for creating its complete brand identity, website and education course materials, conducting market research, developing various copy and visual content as well as planning and executing its communication strategy for the launch in July 2018.