How to transform medical information into an emotional 3D video
Client: McCann Health / Country: Germany
Service category: 3D animation
Impactfully visualizing scientific facts is a tough challenge for even the best designers and animators. This video successfully draws attention to hyperphosphatemia in dialysis patients and dramatizes the horrifying consequences. Working together with McCann Health we managed to find a balance that delivers the medical information for a professional audience while elevates the topic to a higher, emotional level.