How to demonstrate the importance and easiness of taking regular ECG measurements

Targeting both healthcare professionals and patients all over the world, the campaign for Omron Complete aimed to educate about the importance of taking regular ECG measurements along with daily blood pressure checks in early cardiac risk detection and demonstrate how easy it is with Omron’s new device. The promise of being able to live a complete life using Omron Complete was the central theme of an overarching campaign with tailored executions for patients, caregivers, and doctors. By creating a careful balance between demonstrating product features, product use and emotional benefits we aimed to be educative and engaging at the same time. The final toolkit of the campaign included various video executions of the concept, multiple cutdowns, 3D-animations, language adaptations, key visual designs and photography.