How to establish an insurance brand on a new market

Munich RE, the respected German reinsurance company has decided to enter the Canadian market with a revolutionary solution. They have launched a brand named Digital Porte that connects insurance industry players (brokers, carriers, and sponsors) to a digital platform allowing them to seamlessly sell insurance products online. Lampyon has helped them build the new brand from scratch including creating its brand identity, creative materials, as well as designing and developing their brand new website.