How to demonstrate a drug's mode of action
Client: Confidential / Country: Hungary
Service category: 3D animation
One of the most difficult tasks in pharma communication is to explain complex scientific concepts not just to patients, but sometimes even to healthcare professionals. A 3D-animated informative video such as this one about an anti-diarrhea drug's mode of action is a useful tool to simplify and visualize the events in a microscopic environment. The smooth textures and the simplified shapes are a deliberate design choice to create a unique look on the market and a clear, focused story flow.