Visualizing Protection: Key Visuals for Battery Fuses
Client: Schott AG - Electronic Packaging / Country: Various
How do you make a tiny fuse the hero of a story? By crafting bold visuals that showcase its critical role in battery safety
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Designing a key visual for a rechargeable battery fuse was no easy task. These components are incredibly small, yet they play a crucial role as the last line of defense against overcurrent and overcharging. The challenge was to create an image that captures both their scale and their significance in an impactful way.
Our creative team explored multiple directions to convey this idea, delivering concepts that impressed our partners at SCHOTT so much that they couldn’t choose just one. In the end, we finalized two distinct key visuals, each telling the story of battery safety in a compelling and visually engaging way. Which one would you choose?
