Twisting the Rules: A Transparent Booth for Schott
Client: Schott / Country: Various
How do you create a booth that stands out among tech giants while staying almost completely see-through? By embracing challenges and pioneering the impossible with design innovation.
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For a major Chinese fair, Schott was positioned in a hall alongside consumer electronics giants, making it crucial for their booth to stand out. Schott’s new message, "Pioneering the Impossible," perfectly aligned with this challenge. Inspired by the Möbius strip, we adapted the concept to meet the event’s strict transparency rules, creating a twisting design with a sideways room and an upside-down room to preserve the essence of the idea while staying compliant.
Schott’s diverse business units, showcasing products ranging from kitchen solutions to outer space applications, were each given their own dedicated corner or room along the strip. This design allowed the booth to feel cohesive while highlighting the unique strengths of each unit, creating a dynamic and engaging visitor experience.
