Skoda’s Gamified Test Drive
Client: Skoda / Country: Hungary
How do you turn a standard test drive into an unforgettable experience? By blending interactivity, technology, and a touch of competition
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Reimagining the Test Drive
Collaborating with Café Communications, we transformed a conventional Skoda test drive into an engaging, gamified experience. The solution combined an interactive website with a GPS-based tablet application, allowing seamless management of multiple events in real-time.
A Fun Challenge for Drivers
Participants faced driving challenges along the route, earning bonuses for their performance. This innovative approach not only elevated the excitement of the test drive but also created a memorable connection between drivers and the Skoda brand.
