Unifying Visions for Schott at SPIE 2023
Client: Schott / Country: USA
How do you create a unified presence for diverse business units at the world’s largest photonics event? By blending innovative design with tailored digital tools, we helped Schott bring their vision to life at SPIE 2023.
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For Schott’s presence at SPIE 2023—the world’s largest photonics technologies event—we faced the challenge of designing a booth that showcased multiple business units under one cohesive visual identity. Guided by their slogan, "We bring your vision to life," we proposed a split-screen design that unified the booth's appearance while allowing individual units to highlight their unique products.
Each business unit had distinct preferences for the product images featured on the split-screen visuals, creating a complex balancing act. By collaborating closely with the teams and iterating designs, we successfully delivered visuals that met their expectations and showcased their innovations effectively. The result was a booth design that received widespread praise for its seamless integration of diverse content.
To further support Schott’s teams, we developed mini applications embedded within the booth walls. These served as an on-site platform for the sales team, providing all the necessary visual materials and tools for engaging conversations with visitors during the event.
