Completing the Picture: Launching OMRON NightView
Client: Omron Healthcare Global / Country: Various
How do you show patients that daytime blood pressure readings aren’t enough? By crafting a campaign that reveals the missing half of the picture.
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contact us nowOMRON, a global leader in healthcare innovation, entrusted us with designing and producing the core assets for launching OMRON NightView, a groundbreaking nocturnal blood pressure monitor. The campaign’s key message was clear: daytime blood pressure measurement is only half the picture—NightView completes the story by providing crucial nighttime readings.
To reinforce this message, we developed striking key visuals and a range of video content, including a lifestyle video and a 3D product showcase. Every piece was designed to resonate across different contexts, ensuring the campaign reached patients effectively.
Beyond digital assets, we designed point-of-sale materials and an offline toolkit for healthcare professionals. These materials helped generate loyalty and provided essential information, equipping doctors to actively recommend NightView to their patients. By addressing every touchpoint in the customer journey, we ensured a seamless and impactful launch.
