Bosch Brushless Tools: Made to Go Beyond
Client: Robert Bosch / Country: Hungary
How do you capture the power of Bosch’s cordless tools? By blending real-world action with a touch of 3D magic.
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For Bosch’s new campaign highlighting their cordless power tools with brushless motors, we developed the winning concept: a clockwork-inspired theme combining live-action footage with subtle 3D animation. The campaign, titled "Made to Go Beyond," emphasized the reliability and versatility of Bosch’s innovative tools.
Finding the right location was key to bringing the concept to life. After searching extensively, we secured a building under construction, with exposed brick walls and the freedom to make a little mess—perfect for showcasing the tools in action and capturing the gritty, authentic vibe Bosch desired.
In post-production, we brought the concept together by combining a rotating brushless motor with blueprint-inspired visuals, seamlessly overlaying them with the live-action key visual. This approach not only highlighted the entire product range but also emphasized the motor as the core of Bosch’s success, delivering a powerful and cohesive visual story.
